On a recent episode of his podcast Boyfriend Material, Australian influencer and Dancing with the Stars alum Harry Jowsey dropped something casually between topics: he’d had Botox injected into his penis. “They said it relaxes the muscle,” he told his listeners. “It’s very smooth now, which is good.” He mentioned that a friend had done it first. He didn’t seem particularly embarrassed about any of it.
That frankness — more than the procedure itself — is what makes this story worth paying attention to.
One Podcast, One Needle, One Cultural Signal
What Jowsey described is sometimes called “ShowTox” in cosmetic medicine circles: a neuromodulator injection into the penis that relaxes the dartos muscle beneath the skin, creating a smoother appearance and — for men who want to present as more of a “shower than a grower” — a more extended flaccid appearance. A related procedure, “Scrotox,” applies the same logic to the scrotum. According to board-certified plastic surgeon Dr. Andrew Cohen, Botox “can relax certain superficial muscles around the genital area, which may create a smoother appearance of the skin.” Both procedures are off-label uses of an FDA-approved drug, meaning they’re legal but not officially approved for this application.
Neither is exactly mainstream — Dr. Cohen noted he hasn’t had a patient ask for it yet — but the fact that Jowsey disclosed it publicly, without hesitation, on a podcast with millions of listeners reflects something larger about where male aesthetics is heading.
Male Cosmetic Procedures Have Surged 253% Since 2019
The numbers tell a story that the culture is only now catching up to. Non-invasive cosmetic procedures in male patients — fillers, Botox, body contouring — increased by 253% between 2019 and 2022. At one Manhattan clinic, Lushful Aesthetics, penis filler alone accounted for over 40% of $3 million in revenue in 2024. Its owner sees roughly three clients a day for the procedure. Those clients are typically professional men in their 30s, 40s, and 50s — not an outlier demographic.
“Male aesthetics is one of the fastest-growing segments in cosmetic medicine,” Dr. Cohen told Allure. “More men are seeking treatments for facial rejuvenation, body contouring, hair restoration, and skin health. As the stigma around male cosmetic treatments continues to fade, it is not surprising that interest is expanding into areas like intimate wellness.”
Very intimate wellness, indeed.
Athletes Were Already Using It for Different Reasons
The cosmetic use of genital Botox is newer, but a functional version has been circulating in athletic circles for a while. Scrotox has been adopted by endurance athletes and cyclists specifically to reduce sweating, limit friction, and improve comfort in warm temperatures — practical rather than aesthetic motivations that brought the procedure into a different kind of mainstream conversation well before podcast culture got involved.
The functional applications extend further. Researchers have been exploring botulinum toxin as an adjunct treatment for erectile dysfunction, on the theory that relaxing smooth muscle in penile vasculature could improve blood flow and vasodilation. These uses remain investigational and off-label, but the convergence of cosmetic and functional motivations in a single procedure is precisely how new categories of medicine get normalized.
From Fringe Procedure to Waiting Room Conversation
What’s changed isn’t the existence of penis Botox — practitioners have been offering it quietly for years. What’s changed is the willingness to say it out loud. Men who previously would never discuss cosmetic procedures are now comparing notes in the open, the same way a generation earlier would have quietly gotten laser hair removal and told nobody. More men talking about what they’ve had done is, historically, what turns niche procedures into standard ones.
Dr. Cohen called ShowTox and Scrotox “relatively niche procedures” that will likely remain specialized for now. But he noted that the stigma erosion in male cosmetics is happening faster than most people realize. Facial Botox, once heavily coded as a “women’s treatment,” is now routine among men of all ages. The trajectory of most cosmetic procedures follows the same arc: fringe, then conversation starter, then unremarkable.
Jowsey’s podcast moment isn’t just an odd celebrity disclosure. It’s the kind of casual, public normalization that tends to move the needle.
